Skip to main content

Marketing your start-up or small business might seem like a very daunting task, and it might sometimes feel like you don’t know where to start. What is marketing? And how do I do it right? Marketing should include your brand story, services, social media, and advertising. Here are some smart, simple steps to help you get going on your marketing strategy:

Take the time and write what your brand is and what you stand for. Think about your products and/or services, and what change or impact they will bring to your potential customers. A detailed message map can help you identify your brand story and how you are going to target your audiences. Make sure that you test these messages with some of your customers or even your friends and family to get a sense of how the wider market might react to it.

What is the first thing you do when you want to know more about a store or specific services? You Google! A well-established website will help customers find you easier, and it’s a great platform to showcase your brand story. You can use Google Analytics to help you manage and track your website traffic.

Getting your brand story out there on multiple platforms is key to selling your products and/or services. This means that you must adapt an omni-channel approach to your marketing strategy. First thing is to understand what your budget allows and what kind of channels you want to feature your brand story in. A great place to start is to set-up and leverage social media.

Marketing does not have to be an uphill battle. Start at the right place. Get in touch with Cross Industries and we will help you navigate your starting point.