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A business strategy is a system of consistently moving parts. You must be able to stay on top of these moving parts and understand each part of the system. You can influence your strategy with change and impact, by adapting your approach to these various systems within your strategy.

When drafting your business strategy. Always start at the very beginning – what do you want to achieve? This might be growth, impact, or even increasing engagement with your current or future target market.

Secondly, you have to understand the integral system and understand what is going to help you achieve your objectives. Ask yourself these questions:

  • What are the important business issues you want to solve? You can map these issues out over the short and long term.
  • What and who influences your business? These can range from operational, marketing, technology, reputation, economic or government influences.
  • How will these influences impact your business?
  • What benefit does your product or solution add to your current or potential clients?
  • What can you do to better your engagement with your current or potential clients?

Get in touch with Cross Industries, and lean on our expertise in business incubation.