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Top Tips for Mompreneurs: Launch and Market Your New Product or Business

Having celebrated Mother’s Day this month, we want to take the opportunity to shine a light on all the incredible mom entrepreneurs who are working hard to build their own small businesses. We understand the challenges of starting and running a business, especially as a busy mom, and we’re here to help. That’s why for the month of May we’re celebrating all the moms who run or plan to run, their own business by bringing you our best tips for #mompreneurs.

Read on to get expert insight into every phase of your mompreneur journey.

The Start-Up Mom: I Have a Great Idea for a Business or Product, But Don’t Know Where to Start

For the mompreneur eager to get started, we recommend starting with market research. Envision your target audience. How old are they? What is their lifestyle? What are their needs? Which social media platforms are they using? Understand your target market well to avoid losing sales on misplaced marketing.

It is also essential to be aware of who your competitors are and what they bring to the market. Research their products and their marketing tactics so that you can identify where they lack. You can then adjust your strategy and products accordingly to fill the gap.

Next comes stand-out branding. Your brand includes the colours, typefaces, and imagery that set your brand apart from the competition. It should also communicate clearly what sector you are in and the kind and quality of your products. Picture your favourite skincare brand. Can you remember the colours and pictures they use? You might even remember their slogan or latest ad campaign. We guarantee that it’s all consistent and easily recognisable, creating an overall feel that you associate with their brand. That’s branding!

Even the tone of voice in your written marketing material communicates your personal values and product quality. This is why your copywriting style also has to be perfectly finetuned as well as consistent across all platforms.

And finally, the start-up mompreneur needs to plan ahead. Starting a new business will create more daily tasks than you might be prepared for. That’s why our last tip for aspiring mompreneurs is to prepare as much as you can before the launch of your business.

Take time now to plan all your social media posts for the next three to six months. Look to your calendar fortheme ideas based on public holidays, for example. You can also write a short description of each of your products—these can then be promoted one at a time over the course of a few months. Take this prep time to take photos of your products, or to collect commercial use photographs that suit your brand. Pair these images with a catchy, informative caption, as well as appropriate hashtags, and you’ll have plenty of material to post!

Check out our ChatGPT blog post to find out how AI can help you as a mompreneur streamline the preparation process.

The Expanding Mom: I Want to Launch An Exciting New Product in My Well-Established Mompreneur Business

For the mompreneur looking to add a new product or service to her catalogue, we recommend returning to market research. We want to assure you that your idea is brilliant—but is it feasible and sustainable? Ask yourself if you have the resources to launch a new product. Take a careful look at your books and plot out the budget necessary for your new idea. Once you are confident that you can afford a new venture, take the next step below.

Review past client feedback for your existing products. This will help you make sure that your product is something your existing loyal customers will be keen to buy. Since these clients are already loyal to your brand, it will be easier to get them on board as opposed to potential clients who are total strangers.

Following the above, start teasing the launch of your new product through email, social media, and even free mini samples. Make sure to highlight the benefits your new product or service brings and tease it out a few months before the official launch to whet your audience’s appetite. You can even run a pre-order campaign where selected customers can get their hands on the first batch, ahead of the launch date.

Finally, the most important thing is to stay consistent with your brand so far. If your brand has been all over the place up till now, don’t worry! Use this opportunity to consolidate all your marketing channels, packaging, and other branding, to reflect one single identity that will be launched along with your new product. Just be sure to communicate this change early and clearly, to avoid losing customers who don’t recognise your new look!

The Max Productivity Mom: I Want to Focus On My Dream, But I’m Held Back by Admin

At Cross, we greatly admire how mompreneurs tackle a myriad of responsibilities at home and in their small businesses. But we are also well aware that it can be overwhelming when you run into tasks you don’t have the time or enthusiasm to do. That’s where a little help can go a long way.

Among the many admin tasks that are part of running a small business, we highly recommend hiring a bookkeeper to balance your books for you on a monthly, or at least quarterly, basis. This will greatly reduce the time spent figuring out your taxes or balancing your budget.

If your business is active on social media, you’re definitely aware of how time-consuming the management thereof can become as your business grows. Having to keep track of your posting schedule, reacting to and replying to comments, and answering enquiries via direct messages in a timely manner can quickly become overwhelming. Long response times to online queries in particular can be disastrous for your business. This is because the online world is fast-paced and people expect near-instant responses. But don’t panic! Simply hiring a professional on a part-time basis to manage your social media can make a world of difference.

And although you may be wary of paying for professional help with a small budget, doing so will give you a return on your investment in time. This will ultimately result in greater productivity, more profit, and more time to focus on your passion as well as your family.

To Conclude: We're Here for You, Mom

The good news about being a mom in business in 2023 is that you don’t have to feel alone. Cross is right here by your side, should you need us. Cross can help you in every area mentioned above, with compassion, enthusiasm, and expertise to excel in your unique business.

Contact us today to schedule a free phone consultation in honour of moms this May! You deserve it.

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