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How a website can drive your business into success and tips to get started.

Many small business owners might think that having a website is an unnecessary expense. In fact, we often hear from clients that surely, in this day and age, just having a social media profile on Instagram or Facebook is enough to drive sales optimally… right? This is, however, not always the case. So why is it still very important to have a website in 2023? We’ve broken it up into four easy points for you.

1. Social Media Presence is Not Enough

If you know how to use your social media platforms effectively, it could be sufficient to generate leads for your business and by extension increase your sales. However, by just focusing on social media, you could be missing out on leads from search engines like Google. The majority of internet users prefer looking for info online by visiting relevant websites that appear when entering specific search terms into a search engine. By focusing on social media alone, it’s possible that you’re missing out on these leads. So, if you feel like your business needs an extra boost in leads, then consider setting up a website.

One of the perks of having both a stellar social media presence and a stunning website, is that your social media pages can be prime drivers of traffic toward your site. Linking to your website from your social media is an excellent way to direct consumers to more information on your business or product, to your online store, or to your physical store. This can be done by including a link in your Instagram bio, for example, or directing followers to your website by mentioning in the captions of your posts how to reach it.

You can therefore think of your social media as your sales funnels that flow toward your website, and your website as the destination where visitors are converted into customers.

2. Reach a Larger Audience Through Increased Online Visibility

Having a website puts you “on the map” in the online space. When searching for a product or service, 80% of consumers start their journey with an online search via Google or another search engine. If you have a high-quality website with the kind of valuable and relevant information that a potential customer is looking for, you are more likely to show up in the search results.

Additionally, 37% of consumers use the Internet to find a store at least once per month, and 91% of consumers report visiting a store because of a positive online experience. And it does not take long for a consumer to visit a business after visiting their website: 88% of consumers searching on a mobile device visit that business within 24 hours.

The process might thus look like this: a customer has a need and performs a Google search for information to fulfil that need. The customer visits various websites listed in the search results to compare and contrast what is on offer. The customer has a positive experience on one of the websites, and decides to purchase from their online store or head to that store’s physical location to purchase the item they want.

3. Increase Profitability

Developing a website will cost a reasonable amount of money, that much is true, but this investment into your company is more valuable than you would think and will pay itself off relatively fast once you can convert website visits into leads. If you are still on the fence, then have a gander at these stats:

A survey from Iron Paper revealed that 92% of business owners who have a website believe it contributes effectively to their digital marketing strategy.

In a different survey, 30% of small businesses with a web presence reported generating more than 25% of their revenue online.

Lastly, 64% of businesses surveyed reported sales increases after launching an online presence (website).

4. Guidance, Credibility, and Trust: Key Ingredients for a Successful Website

We may have convinced you that having a website is still a great idea in 2023, now we would like to give you some tips to increase the likelihood that you will see positive results:

Firstly, a website should have a call-to-action (CTA). This is a prompt that appears on your website with a specific message to visitors, for example, “Click Here to Buy”, or “Buy Now”, or “Call Us Today”. A prompt like this helps visitors to decide which action to take next on your site, including making a purchase or phoning your offices. A recent survey revealed that 70% of small business websites have no call-to-action anywhere on their site! Best practice is to have several CTAs thoughtfully placed around your website.

Secondly, the information you supply on your website should be elaborate, well-written with no spelling or grammar mistakes, and unique compared to what might be found on a competitor’s website. Neglecting these points make it more likely that visitors will distrust the information that you present on your website, and in turn will deter them from making a purchase or continuing to browse your site. Thankfully, tools like Grammarly and online plagiarism checkers can help you write quality content. While we’re on the topic, why not check out our blog post on how ChatGPT can help your small business? Click here to read.

Our third tip relates to visual and graphic design. A beautiful and sensible layout choice, designs that look current and professional, and a maximum loading time of 2 seconds, all increase the likelihood that a consumer will make a purchase.

The point here is that consumers judge your company’s credibility and trustworthiness based on your website’s design and the quality of your website’s content. Building trust is crucial in the online space, where scams and gimmicks abound. 89% of customers are more likely to trust a brand with a professional website, so take this into account when creating yours.

Let’s Start Building Your Website!

If the information above has made you eager to build a relevant, trustworthy, and beautifully designed website in 2023, look no further than Cross to be there for you every step of the way. We’ll help you plan your digital strategy, which in turn will help us create your website and any other digital work you might require. Our team can also help you determine where a website fits into your business plan. We will then design your website according to your needs and specifications, supplemented by our expertise in the field.

Contact us today to talk about our website design services.

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