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How and Why to Audit Your Website

Along with spring comes new vigour and enthusiasm for various aspects of life, and we’re sure that includes your business. As you spring clean your office, don’t forget to freshen up your digital presence as well with a website audit. It’s important to look with fresh eyes at your website and target areas for improvement.

In this month’s blog, we take you on a journey through your website to help you spring clean your customers’ online experience for a fresh season of reinvigorated business. We’re also running an exclusive website spring clean offer until the end of October, so be sure to read till the end!

First Impressions Have Never Been More Important

Visitors form an almost immediate judgement of your business within 0.05 seconds (that’s right, less than a millisecond) of arriving on a page! To ensure that your webpages are appealing and relevant to your target market, ask someone who hasn’t seen your website before to look at your website and give you an honest review of their first impressions of each page. A bad first impression inevitably leads to a high bounce rate (the percentage of visitors to your website who leave after viewing only one page). Since visitors to your website won’t always arrive at your homepage first, this advice is relevant to each of your website’s pages.

Don’t be Stuck in the Past

An old-fashioned look can deter visitors. And we don’t mean that a vintage look doesn’t suit an antiques or second-hand furniture shop. We’re talking about a website that looks like it was created at the inception of the internet. Modernise your design to stay current. This includes using high-quality, optimised images and reducing visual clutter through more minimalist design.

Analyse Your Stats

There are various tools available online to monitor and decipher different statistics from your website. These stats include conversion rate, number of visitors per month, and leads.  Of these, your conversion rate (the percentage of visitors who turn into subscribers and/or paying customers) is paramount. Low conversion rates can mean that your website is irrelevant to visitors, that your design is unengaging, or that your website is difficult to navigate, leaving visitors frustrated and with low trust in your brand.

Be sure to also check your load time (how fast your webpages load after opening). In the online world, speed really matters, and slow pages will increase your bounce rate tremendously. Identify which (if not all of your webpages) are taking longer than 4 seconds to load, and speed things up by compressing images and removing unnecessary elements.

Tighten Your Security

The internet is a brilliant place to market your business, but unfortunately having a website makes you vulnerable to attack by malicious online agents. Protect your website and user data  with up-to-date security measures, such as a  firewall, spam detection, and automatic data backups .

Audit for Relevance

Just as an old-fashioned look can deter visitors, outdated information and dated content can give the impression that your website is inactive or irrelevant to the present. Take your time to delete old content, update factual as well as contact information, and ensure that all your links are functioning properly and taking visitors to current webpages and external resources.

Cater to Mobile Users

More and more internet users are accessing websites via their mobile devices, even to the point where mobile users constitute just over half of all web traffic. This means that it is more important than ever before to ensure that your website is mobile friendly. Optimise how your website’s elements look and function on different screen sizes.

Remain Visible to Search Engines

Search Engines (Google, Safari, Firefox, and others) are programmed to search for and display the most relevant websites and webpages to users, based on what the users are searching for. Search Engine Optimisation, or SEO, refers to tweaking your website to ensure that your webpage(s) show up on the search results. SEO optimisation isn’t a quick-fix gimmick to “trick” these algorithms; instead, it’s all about proving that the information on your site is relevant, cohesive, and trustworthy.

How Cross Industries Can Help Optimise Your Website

  • Website Audit: Our experts will conduct a comprehensive audit to identify areas for improvement.
  • Design Refresh: Let our designers revitalise your website’s look and feel.
  • Content Enhancement: Our content specialists will guide you to engage your audience with fresh, high-quality content.
  • SEO Optimisation: Let our in-house SEO consultants improve your search engine rankings and increase your website’s visibility.

To kickstart your website spring clean, we’ve put together an exclusive Spring Offer specially tailored to help your digital presence bloom.

What's Included:

  • Website Audit: Our experts will evaluate your website’s performance, user experience, and SEO to identify areas for improvement.
  • 5 Engaging Blog Posts: Our skilled content creators will craft five informative and captivating blog posts tailored to your industry and target audience.

Why Choose This Offer:

    • Boost Your Website: Enhance your website’s functionality and appeal.
    • Improve SEO: Increase your visibility on search engines.
    • Engage Your Audience: Inform and captivate your customers with fresh, relevant blog content.

    Limited-Time Offer: This is a limited-time offer available until the 31st of October.

    Contact us today and let’s make it your season of online growth.

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