Functional Form rebranded with the help of Cross's expert team

Functional Form, a small architectural studio based in Pretoria, reached out to us to assist them with their approach to marketing. Our team helped establish a clear marketing strategy, along with specific messaging and tools to reach their specific audience. 

Our approach to marketing at Cross Industries, is to help teach and guide you along the way so that your marketing activities can become more sustainable. With our help, Functional Form rewrote their brand story, set-up their social media activities, and got a brand-new website that tells a consistent message.

  • Logo design
  • Business card
  • Website design
  • Web development
  • Social Media
Other services
  • Project Management
  • Marketing strategy
  • Business strategy
  • Administration services
Functional Form Architecture Studio


Logo development

The Functional Form logo represents the functionality of architecture and how it can evolve into different elements.

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